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Athletic Department: Brad Edwards

Brad Edwards

  V.P. / Intercollegiate Athletics
  Alma Mater: South Carolina, '88
  E-mail: brad.edwards
  Office Phone: 321-5166

Brad Edwards joined Newberry College on May 18, 2009 and is responsible for the day-to-day oversight of the intercollegiate athletics program consisting of over 560 student-athletes competing in 16 NCAA Division II sports plus competitive cheerleading. He also participates on the College’s executive leadership team, serves as vice-chair of the NCAA Division II Football national committee, and is a board member for the National Association of Collegiate Directors of Athletics representing the South Atlantic Conference.

During the 2010-11 academic year, Edwards took on the added responsibility of overseeing the restructuring of the Department of Institutional Advancement consisting of all the College’s external affairs in the areas of fundraising and development, alumni affairs, marketing, branding, public relations, communications, and media relations. During this time, total giving to the College experienced a 92% increase over the same period from the previous year.

His experience in higher education began in 1999 joining the University of South Carolina Athletics Department in the role of Director of Development.  He went on to rise to the position of Senior Associate Athletics Director / CFO where he oversaw financial operations during a time of unprecedented growth with the annual revenue budget increasing from $28,000,000 to total revenue from all sources of over $52,000,000. He also oversaw external sales and marketing and played a primary role in the development of over $170,000,000 in revenue, construction projects and project financing. Brad also played a key role in a leadership team that guided the athletics program to a school high of No. 11 nationally in the Learfield Directors Cup all-sports competition. Edwards also played a critical part in new facility design, development and construction, most notably co-day-to-day oversight of construction of the 18,000 seat Colonial Life Arena and primary oversight of the Charles Crews Football Facility. Furthermore, he was responsible for all venue concessions and food service, department advertising and multimedia rights, coordination of bowl travel, executive suites, assisting in securing major financial gifts, and many other operational aspects of the department. Edwards was responsible for day-to-day management of the Colonial Life Arena whereby in only its second year of operation recorded a Pollstar Magazine ranking of 22nd worldwide in terms of number of concert tickets sold. Edwards earned his bachelor’s of science in business management from the University of South Carolina and was a standout athlete for the Gamecock football earning second team All-American honors after the 1987 season.

Additionally Edwards is a graduate of the Sports Management Institute, having completed the on-site curriculum at the University of Michigan and the University of Texas-Austin. He also has a Masters of Business Administration from the University of Phoenix and is currently in the Massachusetts Institute of Technology's (MIT) Executive Management and Leadership Program. He is also completing a second masters degree at Michigan State University.

Edwards went on to play free safety in the NFL for nine seasons after being drafted in the second round of the 1988 draft by the Minnesota Vikings. He also played with the Washington Redskins and Atlanta Falcons and was a defensive co-captain and runner-up MVP with the Redskins Super Bowl XXVI Championship team. He was a USA Today All-Pro and a UPI All-NFC selection. In 2011, Edwards was elected to the South Carolina (statewide) Athletic Hall of Fame for his contributions to athletics as an athlete and as an administrator.

Edwards’ administrative team has been busy during his short tenure at Newberry College as he quickly oversaw implementation of programming and enrollment initiatives that reversed a pending one million dollar shortfall. Also, the program, under his brief leadership, has moved up 37 places, nationally, in the Learfield Directors Cup standings while fielding 21 All-Americans, five Academic All-Americans, an individual NCAA National Champion, three individual NCAA National runners-up and four South Atlantic Conference championships. 10 of the Newberry College athletic teams have participated in NCAA post-season played during this time. The school set a South Atlantic Conference record in his first year by placing 135 student-athletes on the SAC Commissioner’s Honor Roll and the department was able to implement, in cooperation with the office of academic affairs, the academic enrichment program and the Champs Life Skills program.  Additionally, the athletics department oversaw and secured through fundraising, the design, development and construction of a new state-of-the-art all sports strength and conditioning center, a new sports medicine and athletic training room to benefit all student-athletes at Newberry College, a new softball complex, a new soccer complex and a number of locker room upgrades and other enhancements. Edwards also secured an all-sports shoe and apparel partnership with Under Amour and a comprehensive sports medicine partnership with the Moore Orthopedic Clinic.

Edwards is married to the former Marlana Brown. The couple was married in April of 2010. He is the proud father of three sons – Jackson, Thomas, and Colton - and he remains a vocal advocate for track and field where he is still a competitive runner competing in the 100- and 200-meter dash.