adidas signs on as Official Outfitter of Newberry College Athletics

adidas signs on as Official Outfitter of Newberry College Athletics
Tuesday, February 24, 2015

NEWBERRY - Newberry College athletic director Matt Finley has announced that adidas has signed on to a new contract that will see the company become the Official Outfitter of Newberry College Athletics through the 2018-19 academic year.

This new apparel, footwear, uniform and accessory partnership will be serviced by First Team Sports of Greenville, S.C.

adidas will be the official provider for all 19 of Newberry College’s varsity intercollegiate athletic programs.

“Newberry College is very pleased to enter into a new partnership with adidas and outfit our student-athletes and coaches with quality products across the board and a brand with worldwide recognition,” Finley said. “This partnership also solidifies Newberry College’s commitment to increasing our visibility and recognition both regionally and nationally.”

The all-sport agreement will assist in containing costs throughout the athletic department, make branding more consistent and provide additional fundraising streams for the College.

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Miami, Arizona State, Cincinnati, Indiana, N.C. State, Mississippi State, Michigan, Texas A&M, Nebraska, Kansas, Louisville, UCLA and Wisconsin. adidas has marketing agreements with the National Basketball Association, National Football League, Major League Baseball and Major League Soccer.

Newberry College is a private, residential, co-educational college with a diverse student population. Founded in 1856 by the Lutheran Church, the College is accredited by The Southern Association of Colleges and Schools, the Commission on Collegiate Nursing Education, the National Council for Accreditation of Teacher Education and the National Association of Schools of Music. Newberry College was ranked in the top tier of regional colleges in the South in the 2015 issue of U.S. News & World Report’s Best Colleges in the U.S. The College offers baccalaureate degrees in 28 majors, 35 minors, 31 areas of concentration and 10 pre-professional programs and features a radio and television station. The College offers 17 NCAA Division II sports, cheerleading and dance. For more information, go to